Cocokids

Brand Identity & Visual Design

Project Overview
Coco Kids is a brand dedicated to creating coconut oil-based skincare products tailored for children with sensitive skin. With a commitment to natural ingredients and gentle formulations, Coco Kids provides mothers with safe, effective skincare solutions for their little ones. Inspired by the lush beauty of the Cook Islands, the brand blends tropical elegance with everyday skincare, appealing to mothers who value wellness, aesthetics, and eco-conscious choices.

  • The brand needed a visual identity that:

    • Captured the essence of fun, playfulness, and natural gentleness.

    • Resonated with modern, eco-conscious mothers looking for safe, trustworthy skincare solutions.

    • Balanced child-friendly design with sophistication, ensuring broad appeal without being overly juvenile.

    • Reflected the tropical beauty and natural inspiration of the Cook Islands.

  • I developed a brand identity that embodies the warmth, vibrancy, and purity of Cocokids. The design approach included:

    • Logo & Colour Palette: A fresh, tropical-inspired aesthetic featuring a warm, earthy palette. This palette evokes nature, warmth, and care while maintaining a premium yet approachable feel.

    • Typography & Visual Elements: A balance of playful yet refined typography. The typography pairs clean, modern design with a sense of fun and approachability.

    • Brand Assets & Patterns: A set of bespoke island-inspired illustrations, used both as standalone elements and in pattern designs across brand materials. These reflect the brand’s Cook Islands influence and reinforce its organic, natural ethos.

    • Product & Packaging Design: The final execution applied the brand identity cohesively across product packaging, digital assets, and marketing materials.

    • Brand Storytelling: At its core, Cocokids is about creating joyful, nurturing skincare moments. The branding weaves in the purity of coconut oil, the playfulness of childhood, and the trust mothers seek in natural skincare. Every detail reinforces the mission: to make bath time and skincare routines fun, gentle, and effective, while capturing the carefree beauty of the Cook Islands.

    The result is a brand identity that feels fresh, engaging, and reassuring—speaking directly to modern mothers who prioritise both safety and enjoyment in their children’s skincare.

  • The new branding positioned Cocokids as a go-to brand for parents seeking high-quality, natural skincare for their children. It communicates trust, playfulness, and premium care while standing out in the market as a beautifully crafted, island-inspired brand.

Embossed logo with the text 'cocokids' featuring palm trees inside the letter 'o' on textured paper.
Round stickers with "CocoKids" brand, featuring palm trees and tropical designs in beige and brown tones.
Tropical pattern with palm trees, seashells, waves, and abstract shapes in earth tones on a beige background.
Smartphone displaying an Instagram profile page for "cocokids," a coconut oil skincare brand for kids, showing follower info and a 3x3 grid of posts with images and quotes related to skincare.
Bottle of Cocokids Creamy Coconut Oil Shampoo & Wash, 250ml, on a soft fabric background. 
Natalia @ cocokids

“Just want to say thank you so much for your help and also your patience. Thank you for making it a pleasant experience. I was so nervous lol. But anyway heres to the next one haha. Thanks so much.”