Curious Traveller

lOGO Design

Project Overview
The Curious Traveller is a fast-growing, New Zealand-based company specialising in roof-top tents designed for intrepid explorers. Their shelters are built for adventure—easy to transport, simple to set up, and durable enough for year-round camping. To establish a strong market presence, they needed a bold and adventurous logo that reflected their passion for exploration and the spirit of curiosity that drives their brand.

The final design balanced outdoor-inspired iconography, a strong yet approachable typeface, and a clean, modern aesthetic—ensuring The Curious Traveller stood out in the outdoor gear market. With this new brand identity, they are now well-positioned to inspire more adventurers to explore Aotearoa with confidence.

Logo depicting an outline illustration of a vehicle with a rooftop tent and the text "The Curious Traveller: Shelters for the Intrepid."
Person sitting on an open car trunk, drinking from a can, gazing at snow-capped mountains during sunset.
Rooftop tent on a vehicle in a forest setting with tree trunk in the foreground.
Overlooking a scenic lake with brown and green grassy hills, a graphic overlay showcases an outline of an SUV under a house shape. Text reads: 'The Curious Traveller: Shelters for the Intrepid.'
Pickup truck with a rooftop tent, measurements 1.26m tall, 3.1m long, and 1.93m wide, parked on grass with trees in the background.
Silhouette of person sitting on a mountain peak at sunset with "THE FELIX" text above.
Stack of business cards with "The Curious Traveller" logo and contact details, featuring a stylized car with a roof structure.